RESUME
PANOCHAZINE - COPYWRITER, EDITOR
June 2020Â - NOW
Attend industry events to promote the company image and engage with buyers. Adhere to the specific narrative, grammatical and structural styles for different pieces. Produce a quarterly newsletter, and contribute to print issues with long-form essays and/or prose.
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Previously: co-developed brand voice through research and surveying target audience, collaborated on the artistic concept design and aligned with stakeholders to increase final content quality.
In addition, contributed to the development of a clear mission, vision, and culture of the company as a foundation for the growth, branding, and development of the publication's culture.
OUTLOOK AMUSEMENTS - COPYWRITER
June 2019 - November 2022
Contributed creative and impactful promotional content that supported boosted profits, competitive performance, and increased digital and print engagement. Applied personal knowledge and understanding of Latine culture for branding purposes. Developed a strong branding voice for rebranding efforts. Provided copy for multiple accounts, often switching between them as needed. Established language and tone of messages based on the product and medium. Worked closely with stakeholders on finalizing projects ranging in value and complexity. Managed the brand voice for multiple client accounts.
Maintained a brand voice that was cohesive across all customer touchpoints, with daily responsibilities pertaining to (but not limited to) CRM-related content.
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Streamlined digital campaigns and their respective re-branding. Collaborated with the production and acquisitions team, contributing to editorial writing, copy editing, super writing, and script writing.
BOSS NEWS NETWORKÂ - CONTENT WRITER INTERN
April 2017 - August 2018
Developed industry news blog pieces (with a 1,000-word minimum) 3-5 times a week on topics ranging in healthcare, sustainability, food and beverage, construction, agriculture, lifestyle, travel, and more.
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Contributed to the November 2017 issue of BOSS Magazine.
Position requirements included: familiarity with keyword placement, word-targeted content, and other SEO practices, and a deep understanding of the consumer when producing content.
Contributed to multiple platforms, including BOSS Magazine's website and digital magazine, respectively.
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Developed a familiarity with keyword placement, producing efficient word-targeted content, and other SEO practices.
Submitted editorial-style writing pieces that increased impressions and search engine visibility.