MARKETING & ADVERTISING

Marketing & Advertising: Work

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PANOCHAZINE BRAND MANIFESTO

January 2021

Insights for this spread were to establish the brand's call to action in a way that spoke directly to the target audience and their experiences.

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PANOCHISME

June 2022

This quarterly newsletter is designed to keep subscribers aware of upcoming issue releases and events. The name PanoChisme was selected to establish the newsletter as overtly Latinx, often switching between English and Spanish, while also creating a space of community and camaraderie.

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HELPING YOU BLOOM

Spring 2022

This issue's focus remained on speaking to the reader's own life through the lens of empowerment as we sought to position the brand as an asset in their path to reconnecting with themselves and others. Moreover, this catalog took things a step further with pieces that elevated the care that goes into creating the psychic reading experience.

NEW BEGINNINGS – CALIFORNIA PSYCHICS

June 2022

The client sought to establish itself as a source for guidance in the growth and development of its target audience. Due to the widespread impact of the COVID pandemic, I adjusted the message to reflect the changing landscape.