NEW BEGINNINGS

March 2020 - California Psychics

The insight for the New Beginnings project was to identify the through-line between seasonal habits and the benefits of engaging with the brand. The client sought to establish itself as a source for guidance in the growth and development of its target audience. Due to the widespread impact of the COVID pandemic, I adjusted the message to reflect the changing landscape. The result was an educational and inspirational campaign that was subtly aware yet optimistically encouraging. It acknowledged collective struggles brought on by the pandemic without it being heavy-handed.

AWARD:

This creative was awarded San Antonio's Bronze ADDY for copywriting in 2020.

TACTICS: