HELPING YOU BLOOM

May 2022 - California Psychics

With a campaign theme based on springtime, most of the copywriting that went into this project centered on renewal and growth with a hint of hopefulness as 2022 spelled a time of reconnecting after a long 2 years of isolation due to the pandemic. This issue's focus remained on speaking to the reader's own life through the lens of empowerment as we sought to position the brand as an asset in their path to reconnecting with themselves and others. Moreover, this catalog took things a step further with pieces that elevated the care that goes into creating the psychic reading experience.